Shopping can be a nightmare or joy for many whether we are looking for clothing, jewelry or one of a million other products. Shopping is an undertaking in which people browse through services and goods that are for sale at retailers. The intention is usually to buy one or many from the available selections. Most shoppers view the art of shopping as recreational, while others view it as a painful chore. Let’s face it, we are all shoppers whether we hate it, love it or just do it because we must. Shopping fills are refrigerators and drives a commerce and contributes to our identity both emotionally and physically.
Here’s one example that was just the first google link I found that gives us pause to identify what kind of shoppers we are. There’s the bargain shopper always on the lookout for deals. The research shopper reads everything and anything about the product before the buy. The impulse buyer buys whatever whenever. The negotiator is always up for the challenge of talking a salesperson into lowering the price of an item. The loyalist always shops at the same familiar shops and “the man on a mission” knows what he needs and gets it without deterring from the plan.
Now imagine we are one of the above and we’re shopping for an engagement ring. If we’re looking for a bargain, it best to be educated before we make a purchase. What could look like a great deal could turn into a rip off. Take a lesson about diamonds. Learn about clarity, color, carat and cut. The differences in quality affect the price enormously and if the diamond is well cut, it could make up for some clarity that may be lacking. The ideal diamond is colorless, but a slight tint in clarity might not be noticed when in the proper setting. Other considerations could be to go with a smaller diamond size. In other words, opt for an 85-point stone rather than a full carat. Consider a ring with three or four smaller diamonds that offer substantial savings. If the wedding is a sure thing, buy the diamond and the wedding band together and ask the jeweler for a discount for both. We might even think about a vintage or unique style in a diamond that often times come with a discount because most folks are looking for a traditional diamond.
One key suggestion is to shop around before purchasing. The ring in mind should come with a grading report on the diamond from GIA or AGS, and all claims made by the jeweler regarding the diamond show be stated in writing. Also look for a full refund within 30 days from purchase.
There are many more great shopping points for purchasing any and all items. For example, before hitting the store, decide just how much to spend. Try doing research on anything that’s of interest whether it be jewelry, clothing, electronics, etc. Enjoy the shopping experience!